Welcome to Your Perfect Store
The specialist trade website from Ferrero
A hub for what to stock, maximising sales and inspiration, for all year round occasions as well as seasonal peaks.
Great Brands
For over 50 years, Ferrero has been home to high-quality products from some of Britain’s most-loved brands. Our proud portfolio includes Nutella, Ferrero Rocher, Tic Tac, Kinder and Thorntons. The success of each brand is based on products that are carefully crafted and supported with significant investment to deliver great tastes for customers and strong profits for retailers.
Generating Sales
Download free planograms for your store
The key to your business success is having a strategic instore layout, giving premium shelf space to key brands and top sellers.
Latest news
Kinder Multipack Countline Retailer Guide
Covid conditions have created a huge oppportunity for multipacks. In fact, chocolate multipacks are growing +17% and make up 23% of total chocolate sales. Check out our report to help you on your journey to maximise sales. Click here to download the report…
Latest news
Kinder Countline Retailer Guide
Did you know that chocolate singles make up 69% of single confectionery sales? That's why you should give them at least two thirds of shelf space. Check out our report to help you on your journey to maximise sales. Click here to dowload the report…
Latest news
Biscuits Retailer Guide
Did you know 98% of shoppers buy sweet biscuits? What's more, one in six of those shoppers buy biscuits in convenience stores. Check out our biscuits guide to help you on your journey to maximise sales. Click here to dowload the report…
Need help with your display?
Find your perfect display
From dazzling gold free standing display units to vibrant Tic Tac hookovers, we have display options you need to add excitement to your store.